Louis Poulsen & Poul Henningsen

We have recently been working with the Danish lighting company Louis Poulsen on their brand identity. This has been a fascinating project particularly looking into their history and the works of their most seminal lighting designer Poul Henningsen.

 Louis Poulsen brand booklet designed by Howard Wakefield in collaboration with brand strategy partners  White Cloud .

Louis Poulsen brand booklet designed by Howard Wakefield in collaboration with brand strategy partners White Cloud.

When presenting a mood board of a style direction for imagery we included these images below, to convey simplicity and elegance. A space where the product would become the focus.  As soon as they were seen we were told how remarkably aligned our thinking was to Poul Henningsen's own home which was under renovation following years of neglect.

Poul Henningsen's home is undeniably functionalist throughout, with clear similarities to our mood presentation. The building set out to avoid unnecessary decorative elements and to use simple profiles and materials with broken colour surfaces. The building used light and proportion to strong effect. Henningsen showed that you can have fun while sticking to the functional aesthetic, look at his wallpaper choice for the master bedroom and hallway which is taken across the ceiling too. He clearly didn't take himself too seriously either as Henningsen himself to described the building as "the ugliest house in Gentofte".

Read more about the renovation on Drachmann Arkitekter