Hawksfield

Richard Naylor, the founder of Hawksfield, needed a new logo for his sustainability consultation company dedicated to SMEs.

The logo had to embody the company’s commitment to sustainability while reflecting Richard’s extensive experience in implementing sustainable solutions.

Solution
Drawing from Richard’s profound understanding of sustainability, I developed a logo that visually communicates Hawksfield’s dedication to sustainable practices. The logo features an inline design, which intentionally reduces ink usage when printed, accentuating the company’s environmental ethos.

This design emphasises Hawksfield’s attitude towards sustainability, showcasing that eco-friendly practices can be seamlessly integrated into every aspect of business life. The minimalist and sophisticated aesthetic of the logo mirrors the company’s mission to provide tailored sustainability solutions for SMEs, while also honoring Richard’s legacy of driving meaningful change in the business world.

The new logo serves as a visual representation of Hawksfield’s dedication to sustainability, embodying the values of society, economy, and environment in a thoughtful and innovative manner. This design not only highlights Hawksfield’s core values but also promotes eco-friendly practices through its practical, ink-saving feature.