Mallet Footwear

Founded in 2015 by Tommy Mallet and Evren Ozka, Mallet London has quickly established itself as a prominent footwear label, seamlessly blending sleek design with an urban aesthetic. To celebrate its 10th anniversary and reflect the brand’s growth and sophistication, I was entrusted with creating a new logo that encapsulates the essence of quality and maturity.

Solution
Drawing inspiration from the brand’s journey and the vibrant energy of London’s fashion scene, the new logo embodies elegance, refinement, and longevity.

The letters were inspired by the craft of stone carving with a chisel and mallet, symbolizing the brand’s timeless aesthetic and craftsmanship. The incorporation of serif font conveys a sense of enduring sophistication and signifies the brand’s unwavering commitment to quality. Each letter was meticulously drawn based on a grid to ensure precision and consistency.

The unveiling of the new logo marks a significant milestone for Mallet London, reflecting a decade of growth and maturity.

It symbolises their continued commitment to delivering premium footwear and solidifies their position as a leading luxury fashion label in London and beyond.