Opening today is the Great Festival of Innovation, and we are thrilled to have our textiles selected to be among the British products on show as part of a select band of businesses showcasing the best of UK industrial and creative excellence to Asian companies.
Established to showcase the UK’s creativity and leadership across a host of industry and education sectors, the Festival, taking place 21-24 March 2018, focuses on how innovation, technology and creativity will change the way we work, live, learn and play in the years to come.
Digitally printed pattern creating a distinct combination, of colour and fluorescent form.
The showcased design in Hong Kong, Neon Lights, forms part of our textile collection that at its core uses digital innovation to create distinct and unique patterns.
Embracing digital technology from start to finish, rather than digitizing hand-drawn patterns, allows us the luxury of limitless colours and the freedom to explore unconventional print effects that would otherwise not be possible.
This contemporary approach to surface pattern design boldly uses today's digital capabilities to set our designs apart.
For more information, please visit great.gov.uk/innovation or follow the hashtag #GREATinnovation.