University of Copenhagen

To develop a two-part campaign promoting a safe and inclusive study environment for all university students, regardless of their background or identity.

In the first phase, the campaign was introduced at the beginning of the term to raise awareness and interest on campus. In the second phase, students engaged with the campaign directly.

Solution
The campaign’s headline, “Let’s Insist,” conveyed the university’s resolute commitment to ensuring that every student could study without facing discrimination.

To emphasize the message, I proposed close-up portraits that allowed us to establish a direct, human connection and celebrate each individual’s uniqueness.

In the editing process, using Photoshop, I applied a visual technique to freeze the images’ midpoint, symbolising how time can feel like it stands still when someone experiences bullying or abuse. Gradually revealing more of the subjects’ faces in the image represented the idea that, with tolerance and respect, they could reclaim their lives and become whole again. This visual narrative emphasized the transformative power of a safe and inclusive study environment.