Howard Wakefield

Creative Director

Howard comes from a wonderfully rich and varied graphic design pedigree, creating client-specific concepts underpinned by rigorous attention to detail to ensure total consistency across all brand designs and key messaging. Howard has crafted campaigns for celebrated musicians and developed identities, advertising, and communications for numerous global brands.

His friendly and straightforward approach puts clients at ease. Howard believes design must be understandable, appropriate, and original, characterized by simple clarity and a clear rationale that is functional, aesthetic, and effective.

With a focus on brands and visual identity, Howard blends strategy and creativity to create an impact that resonates and drives success. He shapes brand narratives and creates distinct visual identities that leave a lasting impression, crafting holistic brand experiences that captivate audiences and deliver tangible results.

Branding Achievements:

• Louis Poulsen Brand Positioning: Transformed Louis Poulsen into understanding that they are a national treasure through a cohesive brand review, blending design heritage and technological innovation.

• Kilgour Distinctive Identity: Captured the essence of Anglo-Italian creative director Carlo Brandelli's ethos in the Kilgour visual identity. The design reflects a luxurious simplicity with contemporary clarity, setting the stage for a new chapter in Kilgour's brand journey.

• EMI Group Global Consistency: Redesigned visual identity to clarify company structure, contributing to EMI's sale to Warner Music.

• Givenchy Modernisation: Crafted a timeless visual identity propelling Givenchy into the contemporary era.

• Kvadrat Top 5 Design Agency Status: Spearheaded a 360 branding initiative, modernizing its branding to confirm its place among Europe's top 5 design agencies.